Building your brand as a photographer is a big accomplishment. Working in the field of photography can be a challenge especially if you are looking for clients to work for. This is the time you craft an online portfolio if you wish to gain more online recognition, as it will become a great marketing tool for any photographer Australia has in the market. Building your very own online portfolio takes lots of work. With great content on your portfolio, it will give you more likes and views especially if your online portfolio is clickbait. Here are some tips to follow when making your very own online photography portfolio.
1 – Showcase Your Brand
Are you the photographer who works for weddings? Maybe your craft is inclined to travel photography? Whatever your skill is, it is important to apply your strong suit in any portfolio. This is where you can exhibit a series of your best photographs in line with your specialty. A great technique to follow is by presenting your photos through a story which can help narrate your craft in a beautiful manner. Click here Jason James
2 – Ask People to Write Reviews
A better way to get people to appreciate your work is when someone else has said a good thing or two about your works. This will help any Australian photographer get people scrolling through your online portfolio when they read good reviews. You can ask previous clients, critics or friends from the media to help critique your photographs.
3 – Avoid Using Similar Photos
Every photographer Australia has in the industry has to make sure each of their photos presented needs to look unique. If you happen to upload the same photos with a similar concept or angle, people or potential clients who are viewing it might think you are just a lazy photographer. When presenting your photos make sure each one looks unique from each photo.
4 – Upload Your Best Work
If you got hundreds of photos that you want to display, it is best not to upload all of that because it can be tiring to scroll through many photos. When crafting your portfolio it is advised to upload your best work, especially if one photo is different from another. Any photographer Australia has can display photos from different clients or photo shoot so that one photograph represents one project.
5 – Be Consistent with Your Style
Similar to your brand, if you have a consistent style with the way you take photos it is best to apply that style in the photos you present in your portfolio. Consistency displays a smooth flow when people are reviewing your photos. This applies with the composition, color grading and technicalities of your photos.
6 – Address Your Clients and Target Market
Last but not least, any photographer in Australia has to make sure that their portfolios attract potential people who want to work with you in the future. For example if you wish to work with grooms and brides to be, think of the kind of wedding photos they would like to see.
If you wish to get the best photographer Australia has when it comes to seascapes and surf photos, get in touch with Jason James at jasonjames.com.au.